Craft Cocktail Interaction

Let’s be honest, 2011 was the golden age of cocktails. We experienced a global renaissance with the rise of popularity of craft cocktails and the resurgence of solid classic cocktail sips. Mixologists and bartenders alike moved into star territory alongside acclaimed chefs, bar programs played more emphasis on cocktail lists while the masses made more adventurous moves by matching their plates with libations versus limiting their palettes to just wine pairings. Last year, cocktail education was a spectator sport but this year more and more venues are offering up interactive classes to get enthusiasts even more excited about the fast burgeoning industry.

We mentioned the new FREE, Seasons of Mixology classes at the posh Pierre Hotel a few weeks back and now the James Hotel, who’s always on the cusp of cool, is delivering it’s guests and patrons a new in-room mixology experience that goes far beyond the mini-bar and lets guests become expert mixologists in the privacy of their own suite. It’s DIY with a twist, literally!

Every room at The James is now equipped with all the supplies needed to create bespoke cocktails, including a pint glass printed with recipes crafted specifically for In-Room Mixology. Guests can order the In-Room Cocktail Experience as part of The James In-Room Dining menu and a perfectly proportioned set of liquors and ingredients will be delivered. In addition to the cost of liquor consumed from the Pantry, the tray of accoutrements is $28. Customization is what the experience is all about, and guests can choose whether they would like to prepare the drinks or watch and learn from an expert bartender for a private mixology lesson.

Guests can enjoy these sips as part of the In-Room Experience:

·         Corpse Reviver 2 (Gin, Cointreau, Lillet Blanc, Lemon)

·         The Marguerita (Tequila, Cointreau, Lime, Simple Syrup)

·         Old Havana (Rum, Simple Syrup, Lime, Bitters)

·         Blood & Sand (Bourbon, Cherry Heering, Sweet Vermouth, Orange)

·         Moscow Mule (Vodka, Lime, Ginger Ale, Bitters)

As part of the experience, guests can also refer to a provided book, “American Bar,” with recipes for over 200 contemporary cocktail recipes, which is also available for purchase at the hotel for $35. Additionally for those who want to “mix outside the box,” the in-room bottles let guests bring their own imaginative cocktail creations to life.

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